PropertiesNeighborhoodsBuyingSellingAI StrategyAboutFoundation415.847.0740Let’s Talk

AI Strategist · Real Estate Futurist · AI Author

AI should not replace human expertise. It should sharpen it.

Heather Wells works at the intersection of high-touch advisory and artificial intelligence — designing the workflows, custom GPTs, and pricing intelligence that define a new model for the modern real estate advisor.

~20 yrs
Real estate industry experience across the Bay Area and Central Oregon
$500M+
In closed transactions spanning luxury, land, new construction, and developer advisory
Custom GPTs
Proprietary AI workflows and pricing-intelligence tools built for real-world execution

What Heather Builds

Proprietary Tools, Built for the Field

In collaboration with an elite AI strategy team, Heather develops real estate-specific products, scalable systems, and practical tools for agents, teams, and brokerages.

Custom GPTs
Purpose-built AI assistants for listing strategy, buyer targeting, and premium storytelling.
Pricing Intelligence
Data-driven pricing tools that sharpen positioning and inform confident decisions.
Buyer-Persona Systems
Structured models for how buyers think, move, and decide — at every price point.
Advisor Marketing Playbooks
Ready-to-run, brand-aligned marketing systems for agents, teams, and brokerages.

Flagship

The “Dirt-and-a-Dream” GPT

Heather originated and helped build a proprietary AI-powered model created to support luxury land, new construction, buyer targeting, listing strategy, and premium storytelling — turning raw opportunity into a clear, compelling market narrative.

“Whether it’s a custom luxury home, raw land, or a development opportunity — the work is making complex real estate clear.”
Heather Wells

Speaking & Education

Where Heather Is Speaking

Book Heather to Speak →

A sought-after AI speaker and educator, Heather has taught workshops across the West Coast, helping real estate professionals use AI with clarity, confidence, brand alignment, and measurable impact.

2026
Level Up AI Conference — Co-Creator & Speaker
Central Oregon
Conference
2026
AI for Luxury Advisors — Workshop Series
West Coast
Workshop

Full 2026 speaking calendar to be confirmed.

Conference

Co-Creator, 2026 Level Up AI Conference

A sold-out, first-of-its-kind real estate AI experience built to help agents move from curiosity to confident, practical implementation. Energetic, approachable, and grounded in what actually works in the field.

Sold Out
2026 Inaugural
West Coast
Workshops taught
Level Up
AI Conference
2026 · Real Estate AI

Bring an AI-Forward Advisor to Your Next Move.